Nike Trail Running: the Big Bad Wolf or Best of the Best?

Taylor (lead trail reviewer of Believe in the Run) and I are long overdue on a Nike Trail Running episode.They often get painted as the big bad wolf but today is not that kind of review. We're looking at their incredible trail team roster + analyzing their footwear philosophy and portfolio.In this episode Josh learns there is such thing as a 'colorist' whose job is to create colorways. If you are a colorist, please join me on an episode.a complex history with both positive and negative perceptions.Investing in both ultra and sub-ultra trail running athletes.Nike's approach to innovation is often secretive, leading to speculationNike's future in trail running looks promising.The trail running community benefits from Nike's presence---- Partners ----Wylder - Host and find Run Clubs, schedule public and private group runsNaked Sports Innovations - the worlds best hydration beltSalt Lake Footshills Trail Races. Salt Lake City, UT - May 31, 2025PATH Projects - My favorite running shorts, Borderlands10 for 10% off.----Borderlands.cc | Instagram----Call RUNMORE649 (786-667-3649). Leave a message for the podcast—hot takes, agreement, anger, or joy.