EPISODE · May 7, 2021 · 42 MIN
Nike's 2020 with Wieden + Kennedy Global Group Strategy Director, Paula Bloodworth
from On Strategy Showcase · host Fergus
Paula has worked on the Nike brand on three continents. We first discuss what inspired Nothing Beats a Londoner and then how Nike approached planning in a year without sports.
What this episode covers
Paula has worked on the Nike brand on three continents. We first discuss what inspired Nothing Beats a Londoner and then how Nike approached planning in a year without sports.
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Nike's 2020 with Wieden + Kennedy Global Group Strategy Director, Paula Bloodworth
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