Nike’s Turnaround Delayed by JPMorgan | Durham News

JPMorgan just slapped Nike with a stock downgrade, warning investors to sell or cut exposure — a major blow to the sneaker giant’s comeback hopes. The bank says Nike’s “Win Now” strategy under CEO Elliott Hill, aimed at clearing old inventory and refocusing on sports, is actually prolonging financial pain through 2028. In China, Nike’s online sales overhaul sacrifices short-term revenue for control, while store closures in North America shrink sales space. Meanwhile, rivals like Adidas and On Holding are seizing market share as Nike stumbles. For shareholders, patience may be key — the stock’s near JPMorgan’s target price, but full recovery isn’t expected until mid-2027 at the earliest. Watch for Nike’s investor day in November, where a new three-year plan could shift the tide. Listen in comfort:Get a discount on a Soli Pillow: http://solipillow.com/discount/dnn. Advertise on DNN:[email protected] This is an automated, high-level news summary based on public reporting.Report issues to [email protected]. View sources & latest updates:https://sources.thednn.ai/f2790a3dc9268516