EPISODE · Feb 11, 2026 · 22 MIN
Nike's under investigation for allegedly discriminating against white people
from Soundside · host KUOW News and Information
Like many private companies, Nike has implemented diversity, equity and inclusion initiatives in its workplace. The Trump Administration has long been a vocal critic of such policies. On the first day of his second term, President Trump signed an executive order, titled “Ending Radical And Wasteful Government DEI Programs And Preferencing.“ The Equal Employment Opportunity Commission recently disclosed it's investigating Nike for “systemic allegations of DEI-related intentional race discrimination” against white workers. Nike does have regional ties – with headquarters in Beaverton, Oregon. But... this is Nike: “Just Do It” and Air Jordans. We’re talking about a global entity, and this investigation could have wide ranging implications for employment practices nationwide. Guests: Rebecca Davis O'Brien, a labor reporter at The New York Times Related links: EEOC Files Subpoena Enforcement Action Against NIKE | U.S. Equal Employment Opportunity Commission Nike, Accused of Bias Against White Workers, Is Under Federal Investigation - The New York Times What to Know About the Federal Investigation Into Nike - The New York Times Nike and Trump’s Supporters Have Been on a Collision Course for Years - The New York Times Thank you to the supporters of KUOW, you help make this show possible! If you want to help out, go to kuow.org/donate/soundsidenotes Soundside is a production of KUOW in Seattle, a proud member of the NPR Network.See omnystudio.com/listener for privacy information.
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The EEOC disclosed it is investigating the company, which is headquartered in Oregon, for “systemic allegations of DEI-related intentional race discrimination” against white workers.
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Nike's under investigation for allegedly discriminating against white people
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