NikeSKIMS, VF Gets Upstaged By Kontoor & Merrell Heads Back To The Mall Plus: Patagonia: PFAS Leader?

Today Colin is joined by outdoor industry insider Eoin Comerford (Producer Dave is out sick) to talk about all the big stories that came out of the outdoor industry last week.On the docket today:In a rare industry spite move (ok it's not just that) VF spinoff Kontoor Brands acquired Helly Hansen from Canadien Tire Corporation. Eoin gives us the background and we take a look at what may be next. (05:20)SKIMS is back in the news as it was announced that they will be creating a new brand with Nike. Of course, backlash ensued. Colin & Eoin break it down. (16:30)Wolverine announces that Merrell products are "going back to the mall" and Saucony is a big part of their plans for 2025. (28:31)Lastly, The Parting Shot, where Colin talks about the latest video from Patagonia who wants you to believe they are leading on the PFAS front...fun fact: they aren't. (39:27)Check out hundreds of wildly cool products by visiting and shopping at Garage Grown Gear!Click here to take The Rock Fight Podcast Listener Survey! Thanks for listening! The Rock Fight is a production of Rock Fight, LLC. Sign up for NEWS FROM THE FRONT, Rock Fight's weekly newsletter by heading to www.rockfight.co and clicking Join The Mailing List.Please follow and subscribe to The Rock Fight and give us a 5 star rating and a written review wherever you get your podcasts.Want to pick a fight with The Rock Fight? Send your feedback, questions, and comments to [email protected].