Nikki Lindgren - CEO - Pennock

Nikki Lindgren is an e-commerce performance marketing leader, CEO, and the Founder & Managing Partner of Pennock (pennock.co).Starting her career in product development at Pottery Barn and joining the foundational e-commerce team at Cost Plus World Market, she moved agency-side to oversee digital marketing strategy across high-profile e-commerce accounts. She launched Pennock to bridge the gap between clients and paid media execution, specializing in scaling DTC beauty, lifestyle, and wellness brands. Over her career, she has guided growth for over 75 DTC brands, managed more than $40M in ad spend, and hosts The Pennock Knockdown podcast, exploring modern growth strategies like generative engine optimization (GEO/AEO), paid media, and creator-led marketing.