EPISODE · Jun 17, 2025 · 27 MIN
NIL is Changing the Game — Are the Buckeyes Built for What’s Next?
from Bleav in Buckeyes · host Bleav
In this episode of Bleav in Buckeyes, Bryant Browning and Chimdi Chekwa get real about where college football is headed — and how Ohio State fits into it all. From the impact of NIL deals on player value to behind-the-scenes funding shifts in the athletic department, they break down what’s really going on. They also tackle the College Football Playoff expansion drama, why recruiting is getting wilder, and how programs like Ohio State can stay dominant. Plus, they show love to a legend as Lee Corso heads into his final GameDay season. Takeaways The Ohio State Athletic Department is committed to retaining all 36 varsity sports. NIL deals are changing the financial landscape for college athletes. Content creation is essential for promoting lesser-known sports. The future of college sports funding is uncertain but crucial for maintaining programs. Playoff expansion in college football is likely to happen for financial reasons. Player valuation in the NIL era is complex and varies by individual brand. The Big Ten and SEC are in a strong position for playoff expansion. Engagement with the community is vital for the success of all sports. The impact of media contracts on game scheduling is significant. Lee Corso's legacy in college football is celebrated as he retires from College Game Day. Chapters 00:00 Introduction and Father's Day Reflections 01:40 NCAA Changes and Ohio State's Athletic Future 05:34 The Business of College Sports 09:56 NIL and Player Valuation 18:29 College Football Playoff Expansion 25:12 Recruiting Updates and Lee Corso's Legacy Keywords Ohio State, college football, NIL, sports funding, player valuation, playoff expansion, recruiting, Lee Corso, Big Noon Kickoff, Big Ten, SEC, College Football Playoff, College Game Day, Ross Bjork, Chimdi Chekwa, Bryant Browning, Bleav in Buckeyes, women's volleyball, college football, college baskteball, athletic department, business of college sports, brand deals, Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
What this episode covers
In this episode of Bleav in Buckeyes, Bryant Browning and Chimdi Chekwa get real about where college football is headed — and how Ohio State fits into it all. From the impact of NIL deals on player value to behind-the-scenes funding shifts in the athletic department, they break down what’s really going on. They also tackle the College Football Playoff expansion drama, why recruiting is getting wilder, and how programs like Ohio State can stay dominant. Plus, they show love to a legend as Lee Corso heads into his final GameDay season.
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NIL is Changing the Game — Are the Buckeyes Built for What’s Next?
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