NIL Media Days Revolutionize College Sports | Chattanooga News

College sports marketing has flipped on its head—athletes are now celebrities with major endorsement deals, and schools are turbocharging their NIL hustle. Companies like Learfield are running “carwash” media days where dozens of brands meet athletes for photos, commercials, and interviews—all in one day. At Tennessee’s event, 50 players connected with 30 brands, turning game-day hype into instant content. These streamlined events are becoming the norm, with Learfield hosting 58 this fall alone—and aiming for 200 across the year. It’s professionalizing NIL, mirroring pro sports, so athletes build brands and cash in while schools profit from the new era. Listen in comfort:Get a discount on a Soli Pillow: http://solipillow.com/discount/dnn. Advertise on DNN:[email protected] This is an automated, high-level news summary based on public reporting.Report issues to [email protected]. View sources & latest updates:https://sources.thednn.ai/3af1c74c5a865f5b