NIL SHORTAGE: BYU Baseball’s Program AT-RISK—How a Lack of Investment is HURTING Program's Fortunes

The BYU Cougars and Utah Utes baseball and softball programs are reaching a turning point as financial realities and shifting priorities could threaten their future. Jake Hatch and Drake Toll spotlight how, despite top-tier facilities like Miller Park and Gail Miller Field, BYU and Utah lag behind Big 12 powerhouses—especially Texas Tech, where targeted $2 million donations have reinvigorated the Red Raiders' softball program. The episode unpacks why, with significant athletic department resources and passionate fan bases, these programs remain stuck “behind the eight ball,” citing the absence of dedicated boosters and the overwhelming focus on revenue-driven sports like football and men’s basketball. The discussion highlights BYU's proud baseball tradition, boasting decorated alumni such as Cy Young award winner Jack Morris, and a decade-long stretch of softball postseason berths. Yet history and infrastructure only go so far when NIL funding is minimal and administrative emphasis is wavering. Hatch reveals insider knowledge, including his wife’s experience as a four-year BYU softball letter winner, emphasizing that success could be within reach if investment matched enthusiasm. Conversely, Utah’s lack of baseball tradition and spotty results raise difficult questions about how to compete in a changing Big 12 landscape, especially given the demands of cold-weather competition and new conference adversaries. Jake and Drake draw attention to a national trend—universities like Arkansas, Iowa State, and Wichita State have already begun eliminating non-revenue sports as resources funnel ever more toward football and men’s basketball. The episode explores the possibility that either BYU or Utah may eventually walk away from baseball or softball, particularly if the broader higher-education climate normalizes these difficult cuts. Quotes from former BYU athletic director Tom Holmoe underscore the challenge, suggesting that the university might eventually reshape its entire athletic profile to better align with institutional values and global reach. Are elite college programs destined to keep slashing storied teams for the sake of financial stability and gridiron glory? Or can a single dedicated donor—or a shift in institutional priorities—spark a new era for BYU and Utah baseball and softball? Hatch and Drake’s frank, honest debate brings listeners inside the high-stakes decisions facing collegiate athletics, where tradition, passion, and the bottom line are on a collision course. Support Locked On Cougars: Follow & Subscribe on all Podcast platforms and on YouTube! Join the NEW Locked On Cougars Everydayer Club by clicking here! If you never miss an episode, it’s time to make it official. Join the Locked On Everydayer Club and get ad-free audio, access to our members-only Discord, and more — all built for our most loyal fans. Click here to learn more and join your team’s community: https://lockedonpodcasts.com/everydayerclub Jake Hatch brings you daily coverage of the BYU Cougars with the Locked On Cougars Podcast. Locked On Cougars brings BYU fans the latest news and comprehensive coverage when it comes to the BYU football and basketball programs as well as a look at the other teams in the BYU athletic department. Jake gives you his unique insights and insider information about the Cougs as they continue "on the trail to fame and glory" every weekday, along with interviews with players, coaches, experts, and alumni that you will not find anywhere else. 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