Nintendo Loses a Trademark Battle with the Super Mario Grocery Store episode artwork

EPISODE · Mar 27, 2025 · 4 MIN

Nintendo Loses a Trademark Battle with the Super Mario Grocery Store

from Passage to Profit Show - Road to Entrepreneurship · host Richard and Elizabeth Gearhart

What happens when a small grocery store in Costa Rica shares a name with one of the most famous video game franchises of all time? In this episode, we dive into Nintendo’s unexpected trademark battle over “Super Mario” and why they lost the case. From international trademark laws to famous brand protections, we break down what went wrong—and what businesses can learn from it. Tune in for a fun and insightful look at the world of intellectual property!   Richard Gearhart and Elizabeth Gearhart, co-hosts of Passage to Profit Show have this discussion with international speaker and entrepreneur Jessen James, real estate entrepreneur Schuyler Williamson and Lindsey and Scott Sozio from Lavender.   Whether you're a seasoned entrepreneur, a startup, an inventor, an innovator, a small business or just starting your entrepreneurial journey, tune into Passage to Profit Show for compelling discussions, real-life examples, and expert advice on entrepreneurship, intellectual property, trademarks and more. Visit https://passagetoprofitshow.com/ for the latest updates and episodes.

Episode metadata supplied by the publisher feed · Published Mar 27, 2025

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Nintendo Loses a Trademark Battle with the Super Mario Grocery Store

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