Nip Impressions w/o 14 April 2025: How the industry has missed the environmental opportunity

Jim Thompson reflects on the pulp and paper industry'shistorical failure to engage the public regarding environmental concerns,stemming from an early lack of interest and a preference for legal battles. Theauthor recounts a pivotal moment witnessing environmental protests,highlighting how the industry has largely withdrawn from public discoursedespite environmental advancements. Instead of proactive communication, thefocus has been on internal validation and reacting to external pressure. Thesuggested solution involves transparently sharing environmental performancedata with the public and local authorities, akin to restaurant healthinspections, to foster trust and potentially gain community support. Thisproactive approach to communication is presented as a cost-effective way tocounter negative perceptions and be seen as a responsible neighbor, implyingthat silence breeds suspicion, while openness can build understanding.