Nir Eyal on Building Habit-Forming Tech | #ProductSF

Nir Eyal, the author of “Hooked: How to Build Habit-Forming Products” dives into the psychology behind building technology that creates consumer habits. He summarizes his four-step Hook canvas (Trigger, Action, Reward, Investment) and reminds us that it's not the best product that wins—the winner will be the product that forms the monopoly of the mind. #ProductSF is a product-centric event hosted by Greylock Partners. The conference brings together a community of founders, PMs, and product leaders to talk about the challenges of building new, innovative products that change lives and create habits. Learn more about your ad choices. Visit megaphone.fm/adchoices