Nir Eyal on «‎How to Build Habit-Forming Products»

Nir Eyal is the Wall Street Journal Bestselling Author of "Hooked: How to Build Habit-Forming Products," And he is Shifter’s guest in this english speaking episode. Nir has developed «The Hook Model» which is a framework for identifying key aspects of habit-forming products. You know, the products and services you just can’t let go of. If you’re an innovator or an entrepreneur, this episode is for you. Nir is truly a great thinker and he shares his insights in this podcast. Nir Eyal will be visiting Norway the 20th of October at «Corporate Innovation Day». During Oslo Innovation Week. If you want to attend, you’d better hurry up. Use the code «shifter» for a discount. Thanks for rating the show in iTunes. And please continue to reach out to us with feedback! This week’s host: Lucas Weldeghebriel, co-founder of Shifter. Email: [email protected] Hosted on Acast. See acast.com/privacy for more information.