Niusha Jones, Boise State University – Cheers to Defeat: How Sports Losses Decide Our Choice of Drinks

from The Academic Minute · host Academic Minute

Can your sports team decide which drink you have tonight? Niusha Jones, assistant professor of marketing at the College of Business and Economics at Boise State University, answers this question. Dr. Niusha Jones is an Assistant Professor of Marketing at the College of Business and Economics at Boise State University. Niusha’s academic research focuses on […] This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.academicminute.org

Episode metadata supplied by the publisher feed · Published May 31, 2024

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Niusha Jones, Boise State University – Cheers to Defeat: How Sports Losses Decide Our Choice of Drinks

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