Niusha Jones, Boise State University – The Secret Recipe for Super Bowl Ads

The Super Bowl is the one time everyone watches the commercials. Niusha Jones, assistant professor of marketing at Boise State University, discusses the qualities behind the ones that become our favorites. Dr. Niusha Jones is an Assistant Professor of Marketing at the College of Business and Economics at Boise State University. Niusha’s academic research focuses […] This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.academicminute.org