Niwaki || Japan

A conversation about the influence of Japanese design, business, retail and gardens on Jake Hobson, founder of Niwaki. A few years ago, I had a conversation with Taymoor Atigetchi, founder of Papier, about the impact of his Iranian roots on the way that he does business. That train of thought stayed with me and stayed with me to the point of preoccupation. And so now, here is the second in our series of interviews with entrepreneurs working in and influenced by a variety of countries and cultures. I want to look beyond the accepted cliches to understand and celebrate variety. I want to explore customs, political systems, climate, temperament, geography and expectations. What motivates, delights and disappoints? I hope to celebrate the breadth of style and approach the idiosyncratic, the different. Today we find ourselves far far away, exploring a country as mysterious as it is magnificent – Japan. And to guide us is Jake Hobson, founder of Niwaki. What began as a trip to Japan in the 1990s has become an exquisite jewel of handmade garden tools, workwear and a thoughtful conversation about gardens and enjoying them. Their look is as distinctive as their approach, quiet yet impactful. And we are lucky enough today to be able to discuss Japanese style influences, the Japanese approach to doing business and the impact of Japanese retail on Niwaki. Whilst it is simply impossible to summarise an entire nation in one conversation, I wonder if by wondering through the cherry blossom, we might just learn something afresh about design, about selling and about beauty. And so welcome to Up With The Lark And Niwaki - I do think that you are going to enjoy this one. Niwaki: www.niwaki.com