NJBankers Podcast #4: Marketing 101 for Banks

NJBankers Podcast #4: Marketing 101, recorded Thursday, October 5, 2006 (120.9 mb mono MP3 file, 1:26:00) In this fourth in a series of podcast recordings, produced for NJBankers by Lubetkin & Co. Communications LLC and its subsidiary, Professional Podcasts LLC of Cherry Hill, NJ, you will follow the process of launching a new product from research through product definition, pricing, target markets, to meeting with an agency for advertising. Then advertising experts will explain how the agency rolls out the program from client input to creative, targets, media, budget, in-house communications, merchandising, PR and tracking. Speakers (Photos Copyright ©2006 Steven L. Lubetkin. All rights reserved.) Duke Fanelli While Vice President for Local Development at AXA Equitable, Duke was responsible for multicultural marketing, corporate sponsorship activity and local support for AXA Equitable's 60+ branches throughout the country. Prior to joining AXA Equitable in 1998, Duke held a variety of positions over a 15-year period at JP Morgan Chase, supporting both the business and marketing aspects of the bank's retail business. He holds a BA in Journalism from American University and worked as a journalist with Advertising Age. He is co-author of The Financial Services Marketing Handbook: Tactics and Techniques that Produce Results, published by Bloomberg Press, and teaches a financial services marketing course at NYU. Rich Palatini Senior Vice President, Creative Director Gianettino & Meredith Advertising, Inc. A B.F.A. degree from Fairleigh Dickinson University Design School opened the door, but it was his own combination of verbal expression and unerring design that propelled Rich to his current position of executive creative director for the agency. In addition to spearheading new business development and overseeing the Creative Department, Rich serves as art director on Benjamin Moore, Skanska, Atlantic Health Systems and other accounts. He is a featured speaker on the seminar circuit and is an adjunct professor at Kean University. Martha Marchesi Vice President, Associate Creative Director, Copy Gianettino & Meredith Advertising, Inc. A veteran of such agencies as McCaffrey & McCall; Young & Rubicam; and Saatchi and Saatchi, Martha has written for blue chip clients such as AT&T, Chevrolet, Xerox, Revlon, Panasonic and Benjamin Moore. She has helped launch new products, revitalized old ones, and created strong, lasting brand identities. Her efforts extend to all mediums, from television, video, print and radio, to direct mail, point of sale and presentation materials.As one of the agency's most senior creatives, Martha has been responsible for strategic and creative development on a number of accounts, and is extremely involved in new business development. Podcast Theme Music from Mike Stewart, "Internet Audio Guy"