NJCS 13: Like Father Like Son Cards & Breaks Interview - Family Live Streaming to a Million Dollar Biz!

Using a combination of high-energy, multi-platform live-streams and a one-of-a-kind private Facebook group where their loyal followers can feel safe buying and selling, Ryan and Desiree Knowles talk us through their journey as a family and as a successful online business. They're the founders and owners of Like Father Like Son Cards & Breaks, a digital-first brand. They have successfully navigated the transition from Hobbyist to Breaker and are now entering a third phase: Niche Influencer. Key Topics: 00:00:00 – Cold Open: From Rock Bottom to Seven Figures. Ryan reflects on losing his construction career, battling depression, and how a simple idea with his son sparked a life-changing business. 00:01:35 – Host Introduction & Guest Welcome. Steven and John introduce Ryan and Desiree Knowles of Like Father, Like Son Cards and Breaks and tee up their live-shopping success story. 00:03:20 – The Fall: Losing the 178-Employee Company. Ryan shares how the HVAC company collapsed, forcing him back to manual labor and triggering a difficult personal period. 00:07:30 – A 6-Year-Old's Idea: "Dad, Why Don't You Do This?" Ryan's son convinces him to start breaking cards live—an idea that would ultimately change everything. 00:10:15 – First Facebook Live: "I Almost Threw Up." Ryan describes going live for the first time in their private Facebook group—shaking hands, cracked voice, and all. 00:14:45 – Parenting in Public: Why Authenticity Fueled Growth. How real-time parenting moments and community values built trust. 00:20:30 – The $11,000 Bet: Proving the Naysayers Wrong. Ryan sells out an $11K product in 36 hours. 00:24:40 – Going All In: Quitting the Job & Betting on the Dream. 00:29:50 – Building the Team & Launching Their Own Product. 00:35:40 – More Than Cards: Community, Sobriety & Mental Health. 00:41:15 – Instagram Explosion: 22K to 30K+ Followers. 00:48:30 – Collabs, Controversy & Buying 5,000 Followers. 00:54:10 – Friday Night "Adults Only" Lives. 00:58:45 – The American Dream in Real Time. 01:02:10 – Seven Figures by Year Two & Going Global. 01:08:30 – Parasocial Boundaries & Mental Health in Live Streaming. 01:21:40 – Live On-Air Card Break & Emotional Closing Moment. Looking for more information and resources about creators building lucrative businesses? https://njcontenstudio.com/