EPISODE · Mar 3, 2026 · 1H 8M
No. 1 DTC Email Marketing Expert : Fix these mistakes costing you $1000s.
from Paul's Agency Podcast · host Paul J Emmanuel
Gavin Hewitson is the founder of In-box, an email marketing agency, and the creator of the world's #1 email marketing community on Skool.What You'll Learn in This Episode:1) How to structure signup forms to boost on site conversions2) Why percentage of discounts outperform every other offer3) What you should actually be testing in your email campaigns and flows4) How to fix an email welcome series and multiply revenue5) How to build automations that take every customer as an individual6) Why pop up forms are not for list growth, but for capturing zero party data7) How his background in stand-up comedy helped build an agency with 0% churnIf you run or manage an e-commerce brand trying to build out your email and SMS strategy, this episode will change how you approach flows, campaigns, and capturing zero party data.In this episode, we cover:Chapter 1: Email Marketing Strategy for E-Commerce0:00 Testing the wrong things in email campaigns1:01 Standup comedian to #1 email marketing community3:03 DTC email and SMS agency approach5:57 Why newsletter lists are so valuable7:38 From standup comedy to Klaviyo agency10:06 Building a YouTube channel for agency growth12:12 Email marketing makes paid ads 20% betterChapter 2: Email List Building & Signup Form Strategy15:17 Building a high quality email list18:17 Percentage off discounts vs dollar off23:37 Essential e-commerce email automations25:48 Test offers, not subject lines28:48 Copywriting tip: lead with the numberChapter 3: Popup Forms, Zero Party Data & Segmentation33:24 Signup form audit: common red flags36:41 Popup forms for conversions, not list growth42:40 Zero party data matched to purchase behavior46:43 Scaling an email marketing agencyChapter 4: Agency Growth, Personal Brand & Mindset51:51 Standup comedy and building confidence on camera54:55 Goal setting: five year plan to daily tasks58:18 Book recommendations for entrepreneurs1:01:22 Ego and self-worth as a business owner1:04:24 How to hold your agency accountable1:07:04 Six months of consistency changes everythingWhere to find Gavin Hewitson:LinkedIn: https://www.linkedin.com/in/gavin-hewitson-bb561685/YouTube: https://www.youtube.com/@GavinhewitsonsemailAbout the Host:Paul Jebasingh Emmanuel is the Founder and CEO of GoX.ai and Two Minute Reports. Two Minute Reports is used by 4,000+ agencies and marketers to automate their reporting workflows across 30+ platforms.Where to find Paul Jebasingh Emmanuel :LinkedIn: https://www.linkedin.com/in/pauljeba/pauljebasingh/Automate Marketing Reporting : TwoMinuteReports.comListen to Paul’s Agency Podcast:YouTube: https://www.youtube.com/@gox-aiSpotify: https://open.spotify.com/show/5cyb0NKCaEq0V1x1vNtqj9Apple Podcasts: https://podcasts.apple.com/us/podcast/pauls-agency-podcast/id1877052450
What this episode covers
Gavin Hewitson is the founder of In-box, an email marketing agency, and the creator of the world's #1 email marketing community on Skool.What You'll Learn in This Episode:1) How to structure signup forms to boost on site conversions2) Why percentage of discounts outperform every other offer3) What you should actually be testing in your email campaigns and flows4) How to fix an email welcome series and multiply revenue5) How to build automations that take every customer as an individual6) Why pop up forms are not for list growth, but for capturing zero party data7) How his background in stand-up comedy helped build an agency with 0% churnIf you run or manage an e-commerce brand trying to build out your email and SMS strategy, this episode will change how you approach flows, campaigns, and capturing zero party data.In this episode, we cover:Chapter 1: Email Marketing Strategy for E-Commerce0:00 Testing the wrong things in email campaigns1:01 Standup comedian to #1 email marketing community3:03 DTC email and SMS agency approach5:57 Why newsletter lists are so valuable7:38 From standup comedy to Klaviyo agency10:06 Building a YouTube channel for agency growth12:12 Email marketing makes paid ads 20% betterChapter 2: Email List Building & Signup Form Strategy15:17 Building a high quality email list18:17 Percentage off discounts vs dollar off23:37 Essential e-commerce email automations25:48 Test offers, not subject lines28:48 Copywriting tip: lead with the numberChapter 3: Popup Forms, Zero Party Data & Segmentation33:24 Signup form audit: common red flags36:41 Popup forms for conversions, not list growth42:40 Zero party data matched to purchase behavior46:43 Scaling an email marketing agencyChapter 4: Agency Growth, Personal Brand & Mindset51:51 Standup comedy and building confidence on camera54:55 Goal setting: five year plan to daily tasks58:18 Book recommendations for entrepreneurs1:01:22 Ego and self-worth as a business owner1:04:24 How to hold your agency accountable1:07:04 Six months of consistency changes everythingWhere to find Gavin Hewitson:LinkedIn: https://www.linkedin.com/in/gavin-hewitson-bb561685/YouTube: https://www.youtube.com/@GavinhewitsonsemailAbout the Host:Paul Jebasingh Emmanuel is the Founder and CEO of GoX.ai and Two Minute Reports. Two Minute Reports is used by 4,000+ agencies and marketers to automate their reporting workflows across 30+ platforms.Where to find Paul Jebasingh Emmanuel :LinkedIn: https://www.linkedin.com/in/pauljeba/pauljebasingh/Automate Marketing Reporting : TwoMinuteReports.comListen to Paul’s Agency Podcast:YouTube: https://www.youtube.com/@gox-aiSpotify: https://open.spotify.com/show/5cyb0NKCaEq0V1x1vNtqj9Apple Podcasts: https://podcasts.apple.com/us/podcast/pauls-agency-podcast/id1877052450
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No. 1 DTC Email Marketing Expert : Fix these mistakes costing you $1000s.
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