No. 102: Physical space is the new media buy. Brands figured this out.

from The Pattern · host Mike Litman

Culture Pulse: 74. Physical space is the new media buy. Zara, a house party album launch, and anti-screen startups all point the same way. The room is the prize. @ThePattern Read the full edition: https://thepattern.media/editions/2026-06-06.html

Episode metadata supplied by the publisher feed · Published Jun 6, 2026

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No. 102: Physical space is the new media buy. Brands figured this out.

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