No. 108: Size is a system. Balenciaga just declared it optional.

from The Pattern · host Mike Litman

Culture Pulse: 74. Size is a system. Balenciaga just declared it optional. Today's Pattern: the brands winning right now are the ones that decided inherited categories were arbitrary. #ThePattern Read the full edition: https://thepattern.media/editions/2026-06-12.html

Episode metadata supplied by the publisher feed · Published Jun 12, 2026

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No. 108: Size is a system. Balenciaga just declared it optional.

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