No. 11: Brands are buying the infrastructure, not just selling the product.

from The Pattern · host Mike Litman

Culture Pulse: 76. Asics bought the marathon. Anthropic beat ChatGPT by saying no to the Pentagon. Netflix killed celebrity branding. Control is moving upstream, not downstream. Read the full edition: https://thepattern.media/editions/2026-03-07.html

Episode metadata supplied by the publisher feed · Published Mar 7, 2026

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No. 11: Brands are buying the infrastructure, not just selling the product.

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