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No. 116: Ritual is the new product. Packaging just became the proof. episode artwork

EPISODE · Jun 20, 2026 · 4 MIN

No. 116: Ritual is the new product. Packaging just became the proof.

from The Pattern · host Mike Litman

Culture Pulse: 72. Ritual is the new product. Rocky's Matcha, NTS Radio, New Balance: three brands using objects to do the cultural work advertising used to do. The Pattern, 20 June. Read the full edition: https://thepattern.media/editions/2026-06-20.html

What this episode covers

Culture Pulse: 72. Ritual is the new product. Rocky's Matcha, NTS Radio, New Balance: three brands using objects to do the cultural work advertising used to do. The Pattern, 20 June. Read the full edition: https://thepattern.media/editions/2026-06-20.html

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No. 116: Ritual is the new product. Packaging just became the proof.

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How long is this episode of The Pattern?

This episode is 4 minutes long.

When was this The Pattern episode published?

This episode was published on June 20, 2026.

What is this episode about?

Culture Pulse: 72. Ritual is the new product. Rocky's Matcha, NTS Radio, New Balance: three brands using objects to do the cultural work advertising used to do. The Pattern, 20 June. Read the full edition:...

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