No. 116: Ritual is the new product. Packaging just became the proof.

from The Pattern · host Mike Litman

Culture Pulse: 72. Ritual is the new product. Rocky's Matcha, NTS Radio, New Balance: three brands using objects to do the cultural work advertising used to do. The Pattern, 20 June. Read the full edition: https://thepattern.media/editions/2026-06-20.html

Episode metadata supplied by the publisher feed · Published Jun 20, 2026

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No. 116: Ritual is the new product. Packaging just became the proof.

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