No. 122: Design is now the intellectual property. Tech companies just proved it. episode artwork

EPISODE · Jun 26, 2026 · 4 MIN

No. 122: Design is now the intellectual property. Tech companies just proved it.

from The Pattern · host Mike Litman

Culture Pulse: 74. Swatch v Samsung: the $170M case that turns luxury design codes into digital IP. Fashion just became a platform governance story. @ThePattern Read the full edition: https://thepattern.media/editions/2026-06-26.html

Culture Pulse: 74. Swatch v Samsung: the $170M case that turns luxury design codes into digital IP. Fashion just became a platform governance story. @ThePattern Read the full edition: https://thepattern.media/editions/2026-06-26.html

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No. 122: Design is now the intellectual property. Tech companies just proved it.

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This episode was published on June 26, 2026.

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Culture Pulse: 74. Swatch v Samsung: the $170M case that turns luxury design codes into digital IP. Fashion just became a platform governance story. @ThePattern Read the full edition: https://thepattern.media/editions/2026-06-26.html

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