No. 123: Brands are hiring craftspeople to fix what marketing broke.

from The Pattern · host Mike Litman

Culture Pulse: 74. Givenchy hires Burton. Moschino hires Sunnei. Universal skips the influencers. The pattern: spectacle is handing in its notice. @ThePattternBrief Read the full edition: https://thepattern.media/editions/2026-06-27.html

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