No. 13 : Sales coaching, marketing outsourcing and radio syndication

Sales Coaching, Marketing Outsourcing and Radio Syndication are the topics included in this extended version of The Persuaders Marketing Podcast. Show notes and timeline: 1'25" Interview with Frank Dick MBE. Coaching has been Frank's passion for decades, inspiring world-beating performances from some of the top names in sport - Daley Thompson, Boris Becker, Gerhard Berger and Katarina Witt. He is currently involved with Denise Lewis, Ronnie Irani, Justin Rose, Marat Safin, Ipswich Town Football Club and Jean Todt (Ferrari Formula One Manager). In business, he has helped develop a coaching culture in British Telecom, Unilever, Shell, Abbey National and Rolls Royce. In this interview, conducted at the Sales Institute of Ireland annual conference, I discuss with Frank the distinction between leadership and coaching in the context of effective selling. 12'45" Interview on the topic of outsourcing in marketing with John Fareed of Fareed and Zapala hospitality marketing consultants and Nora Duggan of outsourcing specialists Alternatives. 34'50" A Brief Word on Branding with Gerard Tannam 37'56" An Interview with Dusty Rhodes from Digital Audio Productions who has just secured the contract to broadcast an Alice Cooper radio show every Saturday night on Irish radio. In the interview we discuss the impact of podcasting and digital radio generally on existing broadcast formats.