No. 150: Place is doing the brand work that campaigns no longer can.

from The Pattern · host Mike Litman

Culture Pulse: 72. Dior chose Trinity College Dublin. Loro Piana chose the Menil Collection. MVRDV chose Beijing roof tiles. The venue is the new campaign. #ThePatt ern Read the full edition: https://thepattern.media/editions/2026-07-24.html

Episode metadata supplied by the publisher feed · Published Jul 24, 2026

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No. 150: Place is doing the brand work that campaigns no longer can.

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