No.16: Sports Sponsorship

A Special Podcast on the topic of Sports Sponsorship Interview with John Trainor of Onside Sponsorship a specialist sponsorship consultancy company who discusses sports sponsorship in the context of sponsorship overall. John examines the challenges that sports scandals will have on sponsors attitudes and gives us an insight into the scale of sports sponsorships such as the London Olympics 2012. An interview John Redmond of Slattery Communications where he heads up the sports and sponsorship division. In a wide ranging interview, John gives his opinion on how sports sponsorship is evolving and the motivations that are driving more companies to consider this as a form of marketing communication. John explores the sponorship opportunities for the Ryder Cup which is coming to Ireland in September 2006 and his perspective on what sports properties are likely to receive more attention from sponsors in the future. THE PERSUADERS PODCAST COMPETITION - you can enter a competition to win a weekend away at the fantastic Trim Castle Hotel, just outside Dublin. The prize includes a Superior Room for Two for Two nights including breakfast and one dinner....so what are you waiting for. Answer the following and include a comment to be in with a chance. Winner annouced in Podcast 20. Question is ....What film starring Mel Gibson who portrayed a Scotish warrior was actually mainly filmed in Ireland with Trim Castle used for several scenes? Answer and comment please below. Take a look at what you might win - a stay in the four star Trim Castle Hotel. Good Luck!