EPISODE · Mar 16, 2026 · 5 MIN
No. 20: Awards season just became the last place brands can buy cultural legitimacy
from The Pattern · host Mike Litman
Culture Pulse: 72. Awards season became the last place brands can buy cultural legitimacy. Netflix won 5 Oscars whilst Hollywood studios ghosted ad buys. The gatekeepers changed but the anxiety remained. Read the full edition: https://thepattern.media/editions/2026-03-16.html
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No. 20: Awards season just became the last place brands can buy cultural legitimacy
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