No. 20: Awards season just became the last place brands can buy cultural legitimacy

from The Pattern · host Mike Litman

Culture Pulse: 72. Awards season became the last place brands can buy cultural legitimacy. Netflix won 5 Oscars whilst Hollywood studios ghosted ad buys. The gatekeepers changed but the anxiety remained. Read the full edition: https://thepattern.media/editions/2026-03-16.html

Episode metadata supplied by the publisher feed · Published Mar 16, 2026

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No. 20: Awards season just became the last place brands can buy cultural legitimacy

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