No.24: Ad Fx Advertising Effectiveness Awards: Mc Donalds and Deep River Rock Case Studies

An interview with Ad Fx Awards winners, Sharon Fitzparick, Director at Ogilvy and Mather (Ireland) who discusses the Deep River Rock mineral water advertising campaign and Diane Tangney, Strategic Planning Director of Cawley Nea TBWA who discusses the Mc Donalds Good Employer campaign. The ADFX Awards honour the most effective advertising campaigns that appeared in both the Irish and International markets between June 30th 2004 and July 31st 2006. Entries are submitted from IAPI member agencies or advertisers whose campaigns were produced by an IAPI member agency. Full details on the awards may be found on the IAPI website.