No.27: Branding the humble sandwich- the O'Briens Story plus Social Media and the big brands

An extended interview with Brody Sweeney, founder and Chairman of O'Brien Irish Sandwich Bars, where Brody reflects on the marketing challenges of the past 18 years building a successful franchise business in Ireland and abroad. Brody's own personal website BrodySweeney.ie gives details on his forthcoming attempt to enter the Irish parliament. Also in the podcast an interview with Mark Tarbatt of Generator, an Irish company that handle advertising on some of Ireland's more prominent websites and who have been working closely with brands such as MSN, Bebo and Coke Ireland to leveage the phemenon that is social media. The new Persuaders Online Website is now up and running so do drop by and take a look. It includes links to the podcast and Persuaders Blog and will also have features of relevance to marketers. Why not subscribe to the weekly show notification and marketing e-zine with useful links to top marketing resources? Your e.mail is not shared with any other organisation. Enter Email: