EPISODE · Mar 21, 2026 · 36 MIN
NO.3 🧠美妆展会：PCHI之后，行业的三条隐线泾渭分明
from 美妆不Ai
🧠 本期核心问题当行业从“流量叙事”转向“结构分层”，当AI开始进入研发底层、甚至试图计算情绪——👉 美妆，正在变成一门“可计算的生意”吗？🎙 本期你会听到这期节目，从刚刚结束的杭州PCHI出发，复盘2026年3月三大展会，拆解一个正在发生但很少被说清的行业变化：1️⃣ 行业分层：三大展会的真实结构* 美博会：回归线下门店与传统渠道* CIE：承接新锐品牌与流量逻辑* PCHI：沉入研发与原料底层👉 美妆行业，从“混战”，进入结构化时代2️⃣ 一个反直觉结论：AI不在前台，在底层* 品牌端：几乎看不到AI的实质应用* 研发端：AI已经成为“隐形工具”* 营销AI ≠ 产业AI👉 AI正在成为看不见的基础设施3️⃣ 一个关键推演：美妆行业大模型* 为什么通用AI不够用？* 谁最有可能构建行业模型？* 当巨头（如 L'Oréal / Estée Lauder ）掌握...去小宇宙查看完整单集简介在小宇宙查看该单集文稿
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NO.3 🧠美妆展会：PCHI之后，行业的三条隐线泾渭分明
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