No. 30: Web Publishing - the RTE Story

The first Persuaders Marketing Podcast of 2007 features an interview with Muirne Laffan head of Ireland's broadcaster RTE's publishing division, which was the Grand Prix winner at Ireland's most prestigious web awards - The Golden Spiders- Muirne's interview covers the internet strategy of RTE including a discussion on podcasting's role in the broadcaster's plans. Also interviewed is Pat Kinsley of New World Associates,a Dublin brand consultancy. Pat and I discuss the concept of re-branding and a number of cases are discussed such as Halifax Bank and Magners Cider. There is also a short Brief Word on Brand from Gerard Tannam of Islandbridge Brand Direction And don't forget that you can subscribe to the podcast and weekly show notification via the Persuaders Web site HERE