No. 31: Viral Marketing : plus Marketing to seniors

Viral Marketing podcast special with an interview with Toni Smith head of strategy at London based specialist agency The Viral Factory.Toni's interview includes some case study examples of viral marketing campaigns that The Viral Factory have worked on. Also interviewed is Brian Mc Cabe of Senior Times Magazine who discusses the challenges in marketing to the burgeoning over 50s market. There is also a short Brief Word on Brand from Gerard Tannam of Islandbridge Brand Direction where Gerard gives us his brand resolutions for 2007. And don't forget that you can subscribe to the podcast and weekly show notification via the Persuaders Web site HERE