No. 37: Marcus Sheridan on AI

On this Episode of the Talking Top 500 Podcast, Pat and Tim talk with Marcus Sheridan, author of "They Ask, You Answer" about how AI is changing the home improvement industry. Key points from the conversation today: Fast Remodeler Live: Marcus will be the keynote speaker at the upcoming software and technology conference in Nashville on May 12th and 13th. Use code PODFRL26 for your listener discount! AI's impact: AI is changing how people search, with more using LLMs like ChatGPT. This impacts SEO and the effectiveness of Google Ads. Trust signals: To be recommended by AI, businesses need to build trust signals through various content types (video, audio, articles). The Big Five: Homeowners are obsessed with questions about cost, problems, comparisons, reviews, and best options. Pricing transparency: It's important to address cost and pricing, not necessarily with exact numbers, but by explaining how costs work in the industry. Google is starting to favor sites with pricing estimators and AI-driven price checks. Sheridan's free book called, "Call for Quote is Dead" at priceguy.ai. AI Agents: The future involves AI agents that research options for homeowners. The three F's of innovation: Faster, friction removal, and fear removal. Helpful AI tools: Marcus recommends Whisprflow for dictation, and Claude Cowork for competitor analysis. The era of agents: Websites need to be designed for AI interaction, and businesses will have to think about not only human traffic to their website, but AI traffic. Finding the right partner: Look for Web and SEO partners who are evolving and suggesting new activities related to AEO (AI engine optimization).

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This episode is 47 minutes long.

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This episode was published on April 9, 2026.

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