No. 39: (a) Search Marketing Behaviour (b) Referral Marketing

Part One - (1'50"). Search Marketing World report. An interview conducted with Gerard O'Neill from Amarach where we discuss the findings of an Amarach authored report that Interactive Return commissioned in advance of the recently held Search Marketing World conference held in Dublin. Gerard has some very interesting insights into demographic differences in internet useage, as well as some useful insights into the click-through behaviour of Irish web audiences. (15'30")There is also a short Brief Word on Brand from Gerard Tannam of Islandbridge Brand Direction. Part Two (18'05") . An extended interview with Sarah Owen UK head of The Referral Institute who recently gave a presentation to a BNI conference in Ireland. In the interview we discuss how to optimise the referral opportunities from your networking activities. Sarah Owen will be a keynote speaker at SMILE Conference 2007 the leading conference in Ireland for hospitality and tourism sales and marketing professionals.