EPISODE · Apr 29, 2007 · 38 MIN

No 40: Gaming and Advertising

from The Persuaders Marketing Radio Show & Podcast

Gaming and advertising are examined in this episode of The Persuaders Marketing Podcast. In an interview with Michael Haines, COO of Skilground.com we discuss the growth of gaming, the changing shape of gaming demographics and the alternative ways that marketers are seeking to use games as a channel to reach youth audiencec Part Two features a series of interviews conducted at the Finnish Embassy in Dublin to coincide with the launch of Ryanair's new service to Tampere. I discuss the attractions of Finland's second city and the marketing strategy employed to get more people to visit there.

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No 40: Gaming and Advertising

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