EPISODE · May 7, 2007 · 35 MIN
No 41:(a) ESOMAR Multi Media Measurement Conference (b) Knorr Vie campaign
from The Persuaders Marketing Radio Show & Podcast
Interview with Steve Harrison, Media Director for Henkel, Germany who is the committee chair for WM3 ( Multi Media Measurement) conference organised by Esomar. The conference takes place in Dublin from 3-6 June. Plus an interview with Leonie Doyle, marketing manager of Knorr, who discusses the marketing strategy behind the Knorr Vie brand.
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No 41:(a) ESOMAR Multi Media Measurement Conference (b) Knorr Vie campaign
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