No 42: (a) Online payments,(b) writing a thank you letter and (c) political advertising

An interview with Andrey Yoakley who holds the position of sales manager at Realex Payments, and is responsible for building and managing the function within the organization. As the company continues to experience rapid growth his role is to develop existing channels and focus on the delivery of sales expansion strategies both in Ireland and abroad. There is also an interview with Stuart Fogarty of AFA O'Meara Advertising assessing the political broadcasts in the Irish general election. Finally direct mail expert Robert Hayes-Mc Coy discusses the importance of writing a thank-you letter as part of your marketing strategy.