EPISODE · Jun 16, 2007 · 39 MIN
No 45: ESOMAR Worldwide Multi-Media Measurement second special podcast
from The Persuaders Marketing Radio Show & Podcast
A second special Persuaders Marketing Podcast recorded at Day 2 of the ESOMAR Worldwide Multi-Media Measurement conference ( WM3) held in Dublin from 4-6th June, 2007. This podcast features speakers talking about the Project Apollo single source measurement project in the US and the Touchpoints project in the UK, as well as a conference summary by Chairperson Steve Harrison.
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No 45: ESOMAR Worldwide Multi-Media Measurement second special podcast
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