No. 45: Luxury is hiring hospitality people to solve a retail problem.

from The Pattern · host Mike Litman

Culture Pulse: 72. Luxury retail is becoming a hospitality discipline. Kering just added a hotel CEO to its board. MML is embedding retail inside hotels. Incense is the new fragrance category. The shift: service logic, not sales logic. Read the full edition: https://thepattern.media/editions/2026-04-10.html

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