No 48 a) Marketing of Services b) Marketing through Irish langauge

Marketing services: is it different from goods? A conversation with independent marketing consultant Barbara Patton and Chris Cawley, Executive Chairman of Cawley Nea TBWA on whether the marketing of services really differs from the marketing of goods; plus a discussion on the use of Irish as a creative treatment in advertising campaigns, with Brendan O'Broin of A Company of Words and Garoid Trimble of Foras Na Gaeilge. Timelines: 1'00'' Discussion with Garoid Trimble on Irish in Advertising. 14'25'' Discussion with Brendan O'Broin, Company of Words. 29'58'' Discussion on Marketing of Sevvices with Chris Cawley and Barbara Patton.