EPISODE · Oct 14, 2007 · 28 MIN
No 51: Corporate Reputation Management
from The Persuaders Marketing Radio Show & Podcast
An extended interview with Ita Gibney, founder and MD of Gibney Communications where we discuss the topic of corporate reputation management. Among the companies discussed are First Active and Mattel and there is a case study on the National Treatment Purchase Fund. Plus an interview with Stephen Williams, Marketing Manager at the newly opened Louis Fitzgerald Hotel
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No 51: Corporate Reputation Management
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