No. 60: Atmosphere is now the product. Brands selling objects have already lost.

from The Pattern · host Mike Litman

Culture Pulse: 74. Atmosphere is luxury's last defensible category. Feeling is now the product. Everything else is overhead. Today's Pattern: before it's obvious. Read the full edition: https://thepattern.media/editions/2026-04-25.html

Episode metadata supplied by the publisher feed · Published Apr 25, 2026

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No. 60: Atmosphere is now the product. Brands selling objects have already lost.

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