No. 61: Craft is the new CGI. Apple proved it with a MacBook film.

from The Pattern · host Mike Litman

Culture Pulse: 74. Handcraft is the new premium signal. Apple filmed by hand. Netflix put a star on a billboard. The V&A canonised the underground. Synthetic culture has peaked. @ThePattern Read the full edition: https://thepattern.media/editions/2026-04-26.html

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