EPISODE · May 1, 2026 · 4 MIN
No. 66: Culture is becoming the infrastructure brands fight over, not the decoration.
from The Pattern · host Mike Litman
Culture Pulse: 72. When your brand becomes the reference point, the whole category copies you. Miu Miu's cooldown is not a brand problem. It's what saturation looks like. The Pattern. Read the full edition: https://thepattern.media/editions/2026-05-01.html
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No. 66: Culture is becoming the infrastructure brands fight over, not the decoration.
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