No. 68: Sports kits are now the most valuable real estate in pop culture.

from The Pattern · host Mike Litman

Culture Pulse: 72. The jersey is now the most valuable real estate in culture. Spotify proved it. Google confirmed it. The funnel is dead. @ThePattern Read the full edition: https://thepattern.media/editions/2026-05-03.html

Episode metadata supplied by the publisher feed · Published May 3, 2026

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No. 68: Sports kits are now the most valuable real estate in pop culture.

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