No. 70: Governments are hiring brand architects. Identity is now a state project.

from The Pattern · host Mike Litman

Culture Pulse: 74. The US just hired its first Chief Brand Architect. When governments commission design studios, identity has become statecraft. @ThePattern #design #culture Read the full edition: https://thepattern.media/editions/2026-05-05.html

Episode metadata supplied by the publisher feed · Published May 5, 2026

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No. 70: Governments are hiring brand architects. Identity is now a state project.

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