No. 72: The comments section is now the most powerful shelf in retail.

from The Pattern · host Mike Litman

Culture Pulse: 72. The comments section is now the most powerful shelf in retail. TikTok Shop beauty sales +84% YoY. The mechanism: peer trust, not paid reach. Via @ThePattern Read the full edition: https://thepattern.media/editions/2026-05-07.html

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This episode was published on May 7, 2026.

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