No. 73: Western brands are outsourcing cultural fluency to local photographers and dead designers.

from The Pattern · host Mike Litman

Culture Pulse: 72. Global brands are borrowing local and historical credibility because their own identity doesn't travel anymore. Sephora, H&M, Rosewood. Same failure, three different markets. | The Pattern Read the full edition: https://thepattern.media/editions/2026-05-08.html

Episode metadata supplied by the publisher feed · Published May 8, 2026

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No. 73: Western brands are outsourcing cultural fluency to local photographers and dead designers.

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